Your sales and marketing are quietly working against each other.
Fixed scope · Virtual · No retainer · No conflict of interest
A hands-on diagnostic, not a surface-level review.
Tom connects virtually with selected members of your team, then blends AI-powered analysis with senior human judgment to deliver an objective read on your inbound and outbound performance.
1:1 interviews & targeted questionnaires
We talk to the people who actually run your funnel — founders, sellers, marketers — to understand how your processes, messaging, and handoffs really work, not how the org chart says they should.
AI-powered analysis, anchored by human insight
The analysis is sharpened by AI and grounded by an experienced human — not a generic automated "audit tool," and not expensive guesswork. Signal and judgment, working together.
A prioritized, ROI-framed fix list
You get an objective assessment plus a ranked set of actionable recommendations — the ones with the most impact first. Your own team, or your existing agency, executes. Tom doesn't sell you the fix he prescribes.
A finding looks like this.
Every misalignment is named, scored for severity, framed by the return on fixing it, and ranked. Here's a representative page from the report — so you know what you're buying before you book.
Each misalignment is named plainly — no jargon, no hedging.
Every fix carries an ROI frame, so you spend on what moves the number.
Findings are ranked by impact — your team knows exactly what to fix first.
Clarity without the retainer trap.
Misalignment is invisible and expensive — and most agencies want a fat retainer to maybe figure it out. The audit sits between “argue internally” and “hire a full-service agency,” with no incentive to inflate the problem.
What misalignment quietly costs you
When marketing and sales work from different definitions, pipeline leaks at every handoff — and no one owns the leak.
Illustrative example — figures vary by company; not a guarantee.
Objective & outside
A senior external read your internal team — too close to the problem — can't produce on its own.
No conflict of interest
Tom doesn't sell the execution he recommends — so the diagnosis stays honest.
Fixed scope, affordable, fast
A defined virtual engagement at a real price — the anti-retainer. Clarity without a long commitment.
Built for distributed GTM teams
Tuned to remote-first and hybrid sales & marketing orgs, where handoffs silently break over Slack and CRM.
An objective second opinion — not another retainer.
You can't read the label from inside the jar. Tom is the senior specialist who runs the tests and writes the chart; your team delivers the treatment. One person, one focused diagnostic, a straight answer.
FAQ
Frequently asked questions
Quick answers to the things prospects most often ask before booking the audit.
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What does the audit actually deliver?
A written report ranking misalignment findings by severity and ROI, plus a 60-minute walkthrough.
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How long does it take?
From kickoff to final report — typically two weeks, all virtual.
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Will you also implement the fixes?
No — the audit is intentionally separated from execution to keep the diagnosis honest. Your team or your agency owns the fixes.
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What if we already have an agency?
Most clients do. The audit gives you a second opinion that's outside the agency relationship.