Diagnostic-only writing about marketing, sales, and RevOps misalignment in SMB B2B teams. Patterns Tom keeps seeing across audits — and what to do about them.
The harder question is what to do after a marketing audit, not how to commission one. The PDF arrives, the consultant signs off, and…
You've been pitched both. One vendor describes a six-week RevOps diagnostic at $25K to $50K covering five revenue pillars. Another offers a fixed-scope marketing…
Most B2B teams either have a sales and marketing SLA nobody enforces, or no SLA at all and a quiet suspicion they should. ArtemisGTM…
A demand problem and an alignment problem look identical on the dashboard — and need opposite fixes. Three questions to tell which one you actually have.
B2B pipeline doesn't vanish — it leaks at the seams between sales and marketing. Here are the five junctions where it happens, and how to spot yours.
A marketing audit and a marketing agency solve different problems. Here's an honest comparison — and a simple rule for which one your funnel needs first.
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If your funnel feels off, a 20-minute conversation usually surfaces the first answer.